Work & concepts

Don’t imagine the redesign.See your firm in it.

Before a single page is built, you see a design concept made with your firm’s real name, lawyers and practice areas.

A gallery of cream, aubergine and copper material panels on a travertine plinth
Concept studies

A direction to discuss.
A starting point to refine.

Client concepts are private, and most firms don’t want a redesign shown before it launches. Here is the design system behind this site and the DocketScore report format, so you can judge the level of finish for yourself.

Copper architectural visual study
Counsel Creative / concept study

Established, not old.

Architectural imagery, a confident serif and generous space: a direction for a firm that wants to look established without looking dated.

CC / The DocketScoreIllustrative report
Fictional example

Overall DocketScore

78
Sample / out of 100

Sounds solid. In a crowded market, it may be average.

Category breakdown

Visual presentation
85
Brand clarity
72
Service clarity
80
Calls to action
65
Trust signals
76
Mobile experience
82
Usability
78
Content
70
Search / local visibility
62
Technical quality
88

Illustrative scores only. This is not a review of a real firm.

DocketScore / illustrative product study

A score you can act on.

Ten categories, one overall number, and every finding ranked, in a report a managing partner can read in five minutes.

Personalized concepts

Several directions, built on your real details.

We build a few distinct directions around your firm’s real identity, lawyers, practice areas and contact details. You pick the one that feels most like you, and we refine it from there.

Direction A

Quiet authority

For firms that want a clear, measured presence with room for expertise to lead.

Direction B

Human clarity

For practices where reassurance, accessibility, and a strong first conversation matter.

Direction C

Modern distinction

For firms ready to look as considered online as they are in the room.