Specific over loud.
Use accurate details rather than inflated claims.
About Counsel Creative
Design that thinkslike your client.
Counsel Creative is a law firm design studio led by Travis, a designer and developer who has been building websites professionally since 1999.
A considered presence
still feels human.
People rarely visit a law firm’s website on a good day. They’re worried, short on time, and trying to decide who to trust.
A firm’s website should be credible without being cold, distinctive without being distracting, and clear without flattening the complexity of the work.
That’s who every Counsel Creative site is designed for: not the partners’ meeting, not the awards panel, but the person deciding whether to call.
The direction starts with the practice it represents: what it does, who it helps, and what a prospective client needs to understand.
Who you’ll work with
Since 1999. Still paying attention.
Travis has been building websites professionally since 1999, for everyone from family-run businesses, artists and dance companies to national brands and law firms. He picked up his first SLR camera at 14 and has been obsessed with how things look and how they work ever since. That engineering side is why the DocketScore exists.
He works with accuracy, logic and a strong sense of fairness, and he does what he says he’ll do.
There’s a lot more to him than fits here: his writing, his software, and his charity and public-interest projects. The best introduction is his own site.
Meet Travis at travisjmac.com (opens in a new tab)Our principles
The standard stays simple.
Honest over flattering.
If something on your site is costing you clients, you’ll hear it plainly, with a fix attached.
Considered over generic.
Build the direction around the practice and its clients.
Structure before decoration
The work begins with attention.
Before colour, motion, or polish, there is the work of noticing: what a visitor needs, what a practice wants to be known for, and where a digital presence can make that relationship clearer.