Visual presentation
Does the site look like a firm you’d trust with a serious problem today, not ten years ago?
The DocketScoreKnow exactly
Know exactly
where yourwebsite stands.
The DocketScore rates your firm’s website across the ten things a prospective client actually notices, then ranks the fixes in the order they matter.
CC / The DocketScoreIllustrative report
Fictional example
Fictional example
Overall DocketScore
78
Sample / out of 100Sounds solid. In a crowded market, it may be average.
Illustrative scores only. This is not a review of a real firm.
Reading the score
Why 78 isn’t a B-plus.
78 out of 100 feels like a good grade. But clients aren’t grading you against a perfect score. They’re comparing you with every other firm in the same search results.
In a city with hundreds of firms, a 78 can land in the middle of the pack, or below it. The middle of the pack is where clients scroll past.
The score tells you where you are.
One number for the whole site, and one for each of the ten categories.
The categories tell you why.
A low category score points at the exact part of the experience that is losing people.
The priorities tell you what to do first.
Every finding is ranked, so the fixes that matter most to a client come first.
Ten categoriesThe questions your
The questions your
clients are already asking.
Each category is scored on what a prospective client experiences, not on design trends or what looks impressive in a partners’ meeting.
Brand clarity
Would someone remember your firm’s name and look after closing the tab?
Service clarity
Can a visitor find the practice area that matches their problem in one or two clicks?
Calls to action
Is it obvious how to book a consultation, and is it easy to actually do it?
Trust signals
Are your lawyers, credentials and experience visible where a cautious client looks for them?
Mobile experience
Can someone read, navigate and call you comfortably from a phone?
Usability
Can a visitor get where they’re going without having to think about the site itself?
Content
Is the writing plain enough for someone who isn’t a lawyer, and specific enough to be useful?
Search / local visibility
Do your name, address and phone number match everywhere people look you up?
Technical quality
Does the site load quickly, work in every modern browser, and use a secure connection?
What you getA score.
A score.
And a plan.
Your score
An overall DocketScore and a score for each of the ten categories.
What’s working
What to keep, so a redesign doesn’t throw out the parts that already earn trust.
What to fix first
Every issue ranked by its effect on a prospective client, most important first.
Your call
Fix it in-house, hand it to whoever runs your site now, or talk to us. The review is yours either way.
The number is the start. The order is the value.
A score on its own doesn’t tell you what to do on Monday morning. Every DocketScore comes with the fixes in order: what’s costing you enquiries now, what can wait, and what isn’t worth touching.
What does a 78 actually mean?
That the site works, but probably isn’t winning. Clients compare you with the other firms in the same search, not with a perfect score, so a respectable number can still be ordinary in a crowded market. The category scores show where you’re losing ground.
What does the DocketScore look at?
Everything a prospective client sees: your website on desktop and phone, and the public listings that point to it.
Do I need to give you access to anything?
No. Just your website address. The review uses only what the public can already see.
What would a redesign cost?
It depends on the firm: the number of lawyers and practice areas, how many pages, and what the site needs to do. Every quote is tailored, and the DocketScore makes it more accurate. How pricing works.
Will this turn into a sales pitch?
No. The recommendations are written so you can act on them yourself or with whoever manages your site now. If you want our help, you’ll ask.